India to have 10 crores Online Shoppers by 2016: Google Report

As per Google's annual online shopping growth trends report discharged on Thrusday, done in a cooperation with Forrester Research, India will have 100 million online shoppers including 40 million women, by 2016. The quantity of online shoppers was 8 million in 2012 and is 35 million not long from now. This implies there will be a growth component of 12x somewhere around 2012 and 2016.

Mobile is driving this growth in e-trade and India is required to cross 300 million internet clients by end of the year. Rajan Anandan VP and MD, Google India said, " Mobile is driving most if not all the growth on the Internet. All the huge markets like China and the US, created as Desktop markets, however India is consistently created as an issue market." 


The review secured 6589 respondents covering 50 urban areas including tier 1, tier 2 and tier 3 urban communities. The growth in nearing year will originate from Tier 1 as 71 percent respondents in this section will purchase in the following 12-year and a half. In Tier 1, women outspend men by two times. Furthermore, 1 in 4 women will be shopping by means of their mobile devices.

As indicated by Google officially 1 out of 3 individuals in tier 1 and tier 2 urban communities are executing online by means of their mobile devices and in Tier 3 urban areas as a large portion of the transactions happen through mobile devices. What's more, shopping queries has grown from 24 percent in 2012 to 57 percent in 2014.

By 2016, Indian e business could have retail revenues of Usd15 billion. Nitin Bawankule, Google India's industry executive for e-business, nearby, and characterized said, "The shopper certainty to shop online has grown fundamentally in the most recent year and a half. "

Around 65 per cent individuals purchase online because of accommodation, 64 per cent purchase on account of the variety, and 60 per cent purchase to enhance social status. The report incorporates that hardware is a well known fragment now and classifications like Skin Care, Baby Care, and Home furniture are becoming quickly. 


The report additionally found that 62 percent individuals who shopped online have not been fulfilled by their shopping experience. A large portion of the grievances originated from Tire 2 down urban areas bounced from 58 percent in Tier 1 to 70 percent to Tier 2 urban communities. 67 percent individuals likewise highlighted that returning purchased item was entangled and costly.

Google has turned out with this report without a moment to spare for the Great Online Shopping Festival 2014, which is planned from tenth to twelfth December in the not so distant future. Consistently online organizations take part in GOSF, and run offers to pull in the shoppers in the nation. In spite of the fact that it has ended up being a frustration for a few online shoppers, it is to be perceived how Google will oversee it in the not so distant future. 

What do you think is the main reason behind this boom? Government policy? Internet Penetration? Boom in E-commerce? Consumer Awareness? Like our article and share your views with us.

Google's Indian Language Internet Alliance, 50+ crores internet users by 2017

Focusing on the requirement for Indian language content on the Internet, Google's India MD, Rajan Anandan has today advertised the Indian Language Internet Alliance. Anandan additionally said that Google intends to get 500 million internet clients in India by 2017. In an exertion to advance neighborhood language content on the internet, Google additionally published its Hindi Voice Search. It additionally dispatched the site hindiweb.com, which might offer curated content in Hindi.

With this advertisement, Google voice search and Knowledge Graph recommendations will be accessible in Hindi with the alternative of numerous Hindi fonts accessible at Google.com/fonts. Stuff like Keyboard Predictions in Hindi, officially accessible on Android One gadgets should likewise be amplified.

Google has been putting huge showcasing deliberations and vitality in India. In September, it dispatched its Android One gadgets with institutionalized hardware, stock Android experience and convenient updates. Despite the fact that the gadgets are all evaluated over the mental hindrance of Rs 5000, Google hopes to break into the to a great degree lucrative low end smartphone section with its Android One offerings. What's more in the event that we required more confirmation, it lies in the way that Sundar Pichai, now broadly asserted as one of the top contenders for the top job in Google came to India to kick off the Android One excursion.

With its voice search and interpretation now accessible in Hindi, Google has made a complete stride in the Indian internet scene. India has 19.8 crore English speakers, very nearly every one of them online, Anandan said today. Regional language content will go far in getting the following wave of clients online.

Focusing on the requirement for nearby language content, Amit Singhal, the man behind Google Search, who likewise gave his presentation in Hindi said that mobile is the future of search.

Google to Shut Down Orkut on Sept 30

Google published today that it is shutting down its first social network, Orkut, on September 30.

Orkut, launched in 2004 and named after Google engineer Orkut Büyükkökten, who made it, was extremely well known in Brazil, where for quite a long time it was the leading social network. Facebook at last surpassed it the country in January 2012.

Orkut was widely utilized within India, however never picked up footing in the U.S. also with the production of Google+ three years back, the end of Orkut was just a matter of time.

"It's been an incredible 10 years, and we apologize to those still energetically utilizing the administration," engineering chief Paulo Golgher wrote in a blog entry. "We trust individuals will discover other online groups to start more discussions and fabricate considerably more associations for the following decade and past."

Orkut grew out of Google's 20 percent activity, which permitted representatives to utilize a fifth of their working week on side undertakings. Obviously, the social network has since been supplanted by Google+, a more driven administration that ties into a large number of Google's different items. The choice to close Orkut is consequently scarcely amazing – the reality it took so long is most likely all the more a stun.

Beginning today, it will be imposible for newcomers to make another Orkut account. Existing clients can get to the administration as ordinary, nonetheless; Google (Orkut Team) says the three-month period ought to "give the community time to deal with the move." Orkut fans can likewise send out their profile data , community posts and photos utilizing Google Takeout.

The Orkut application will be expelled from Google Play and the App Store later today. You can discover all the more about the progressions and how its client base will be influenced in the advancing months here.

Orkut users will have the capacity to continue to utilize the network until Sept. 30, however no new account could be made begun today. Orkut profile data, community posts and photos might be sent out with Google Takeout (which will be conceivable under September 2016).

Google Launches Limited Free Cloud Platform for Startups

Google has propelled a Cloud platform for startups with an intends to accelerate the methodology of dispatching and scaling their ideas. The cloud platform helps early-arrange startups with USD 100,000 in credit, every minute of every day support for qualified startups, furthermore gives access to the organization's technical results group.

The Google Cloud Platform group says that, "Focus on building your product and don't stress over mind boggling infrastructure. Google deals with your application, database, and capacity servers so you don't need to."

Right now, the platform is having around 30 partners including Angel Pad, 500 new companies, Gavalnize, code for America, Astia, Capital Factory, Communitech and significantly more. In excess of 4 million applications are based on Cloud Platform. At present, Snapchat, Leanplum, Getaround and Udacity are utilizing cloud platform.

"Cloud Platform surrenders you front convenience with the included solace of knowing whatever you are building, on the off chance that it needs to, will scale endlessly," said Bobby Murphy, CTO and Co-Founder.

"Google App Engine has the expansiveness and the profundity to develop with you. Like clockwork, it improves. The Google App Engine group comprehends what you have to make a focused application," said Elliot Kroo, Founder and Director of Engineering.

This offer is accessible to startups that meet the accompanying criteria: 

To apply, contact your Accelerator, Incubator, or VC about Google Cloud Platform for Startups. If they are not in the program, email CloudPlatformStartups@google.com to get them added.

5 Million Gmail Usernames And Passwords Leaked on Russian Bitcoin Forum

A database containing around 4.93 million usernames (and their login credentials) of Google accounts was posted on a Russian Bitcoin security forum.

The client posting the information asserted that around 60% of the logins in the leak were dynamic could be gotten to effectively utilizing the leaked certifications.

Google in a statement to the media has, then again, denied that the organization's frameworks were traded off.

The .txt file of all leaked gmail usernames was found on Bitcoin security (discussion in Russian), where the leak is accepted to be initially offloaded. The file of leaked emails does not contain any passwords or other touchy data, just full gmail email addresses.

As the leak was posted just hours prior, Reddit clients are cautioning one another not to enter any email username or watchword mixes into any sites "to check if your secret word is secure." It shows up tricks are as of now showing up or Reddit clients are getting prepared for the tricks to come.
 
In the event that you are worried about whether your Google account/Gmail ID is some piece of the leaked store, you can utilize this tool to confirm. This hunt tool additionally gives a choice to privacy-concerned clients to somewhat veil their email Ids.

This occurrence takes after close on the heels of reports that 4.6 million Mail.ru accounts and in excess of 1.25 million Yandex email Ids were traded off.

Click here to check if your email id was leaked.

The Power of Search Engines : Traffic, Backlinks and Meta Tag

Getting recorded in Google and the other prevalent search engines is a standout amongst the best methods for guiding free, focused on traffic to your website.

Notwithstanding, a ton has changed through the years and getting ranked is not as simple as it used to be.

So set aside a few minutes to peruse this whole article.

Beneath you'll find what the search engines search for when deciding your page rank so you can figure out how to improve your pages for best comes about.

This is regularly called SEO or search motor improvement.

How Search Engines Determine Your Rank

Before you attempt to add your site to the search engines, you ought to comprehend what they search for when they choose how to rank your site.

Only on the grounds that your site is recorded/ordered doesn't mean you'll get traffic. You need to verify your site is search motor prepared.

The general dependable guideline is that most engines utilize a "recipe" to focus keyword significance. The specialized term is called an "algorithm", and each one search motor has its own particular remarkable algorithm that it uses to rank pages.

For the most part, this enchantment recipe comprises of your page title, general body substance and the number and nature of links (backlinks) indicating back your site, social networking impact, and so forth.

It's critical to note that each motor is diverse. Some may take a gander at inbound links (number of individuals linking to you), others may put more accentuation on your body content.

Backlinks

Backlinks are truly the establishment of ranking admirably with generally engines. The more significant, quality locales that link to you (one-way, not link trade), the better you will rank generally.

That does not mean you ought to go around paying for links on the grounds that it is against the rules of most search engines today. Truth be told, Google started punishing administrations that were energizing clients to fabricate their backlinks.

Google considers that unnatural linking on the grounds that anybody can do it. It's additionally not an incredible path for them to gage how really mainstream a site is on the grounds that anybody can purchase links or partake in link exchanges.

That is the reason numerous individuals have lost their rankings throughout the years. Google started cheapening certain link building practices that used to profit websites in search.

Numerous websites were ranking on the first page only on the grounds that they purchased links or took part in link building plans. So the destinations that ranked well weren't fundamentally the most mainstream, simply the ones that purchased or got the most links.

Therefore, Google balanced their algorithm to markdown a large number of the linking practices individuals once utilized.

I've generally been one to develop my backlinks characteristically by simply concentrating on composing substance. Individuals link to my substance willfully and my backlink profile develops commonly. I don't invest time pursuing links or searching for approaches to expand my backlinks.

Yes, its a slower transform, however I'm playing by the tenets and don't need to stress over damaging any Search Engine rules.

Never forget, not all backlinks are made equivalent. It's not about amount, however quality.

Meta Tags

You additionally need to think about meta tags. These are shrouded descriptors that show up at the start of your HTML code, inside your < head > tag. They are undetectable to your guest's eyes, however search motor bugs can read them.

They typically comprise of a title, description, and keyword tag and they look something like this:

As a result of misuse, search engines now put less attention on specific tags when ranking pages, however you ought to still incorporate them in light of the fact that they do use them to show data about your site.

Case in point, whatever is inside the < title > tag is the thing that the search engines will use as the title of your site in the search results. You need to utilize keywords that portray your page and lure guests to click. 

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