India to have 10 crores Online Shoppers by 2016: Google Report

As per Google's annual online shopping growth trends report discharged on Thrusday, done in a cooperation with Forrester Research, India will have 100 million online shoppers including 40 million women, by 2016. The quantity of online shoppers was 8 million in 2012 and is 35 million not long from now. This implies there will be a growth component of 12x somewhere around 2012 and 2016.

Mobile is driving this growth in e-trade and India is required to cross 300 million internet clients by end of the year. Rajan Anandan VP and MD, Google India said, " Mobile is driving most if not all the growth on the Internet. All the huge markets like China and the US, created as Desktop markets, however India is consistently created as an issue market." 


The review secured 6589 respondents covering 50 urban areas including tier 1, tier 2 and tier 3 urban communities. The growth in nearing year will originate from Tier 1 as 71 percent respondents in this section will purchase in the following 12-year and a half. In Tier 1, women outspend men by two times. Furthermore, 1 in 4 women will be shopping by means of their mobile devices.

As indicated by Google officially 1 out of 3 individuals in tier 1 and tier 2 urban communities are executing online by means of their mobile devices and in Tier 3 urban areas as a large portion of the transactions happen through mobile devices. What's more, shopping queries has grown from 24 percent in 2012 to 57 percent in 2014.

By 2016, Indian e business could have retail revenues of Usd15 billion. Nitin Bawankule, Google India's industry executive for e-business, nearby, and characterized said, "The shopper certainty to shop online has grown fundamentally in the most recent year and a half. "

Around 65 per cent individuals purchase online because of accommodation, 64 per cent purchase on account of the variety, and 60 per cent purchase to enhance social status. The report incorporates that hardware is a well known fragment now and classifications like Skin Care, Baby Care, and Home furniture are becoming quickly. 


The report additionally found that 62 percent individuals who shopped online have not been fulfilled by their shopping experience. A large portion of the grievances originated from Tire 2 down urban areas bounced from 58 percent in Tier 1 to 70 percent to Tier 2 urban communities. 67 percent individuals likewise highlighted that returning purchased item was entangled and costly.

Google has turned out with this report without a moment to spare for the Great Online Shopping Festival 2014, which is planned from tenth to twelfth December in the not so distant future. Consistently online organizations take part in GOSF, and run offers to pull in the shoppers in the nation. In spite of the fact that it has ended up being a frustration for a few online shoppers, it is to be perceived how Google will oversee it in the not so distant future. 

What do you think is the main reason behind this boom? Government policy? Internet Penetration? Boom in E-commerce? Consumer Awareness? Like our article and share your views with us.

Reliance Retail Launches Online Grocery Store

Reliancefreshdirect to deliver grocery products in a few neighborhoods of Mumbai.

The site is expected to offer fruits & vegetables, dairy products, basic supplies, bundled food, Drinks, confectionery items, Household and personal care products to the residents of Navi Mumbai, South Mumbai and parts of Thane.

According to a Medianama report, Reliance Retail had completed a pilot project at the Reliance Corporate Park office in Navi Mumbai where around 10,000 employees profited its offices through the website. To utilize the service, clients need to first register on the website then organization delivers the products to them either from the closest Reliance Store or by means of its other appropriation channels.

The website likewise have a 'My List' feature to spare a personal list of products and deliveries are free for requests above INR 750. Dependence Fresh Direct  offers installment choices both online (Credit/Debit cards/Net Banking) and logged off (Cod). Concerning the return, trade and discount strategy, as of now it has a "no inquiries asked return approach" and sum is discounted by means of credit, store credit account, or through the installment system utilized by the client. The organization does not make any money discounts. Alternate points of interest like when it will broaden its services to different urban areas crosswise over India, are still undisclosed.